Electric Theatre Collective
Visual Effects & Animation
Contributing Sustainable Development Goals
Background
Electric Theatre Collective (ETC) is a globally renowned Visual Effects (VFX) and animation company providing high quality, highly creative post-production services for screen-based advertising. Its creative and technical expertise is valued by its clients which include some of the world’s largest brands such as Apple and Coca-Cola. Due to its outstanding work and incredible people, ETC has won numerous of the industry’s most prestigious awards.
Led by CEO, Jon Purton and Chair, Michael Baulk, ETC has achieved strong growth and has reached headcount of over 140 highly talented people.
Our investment partnership
ETC has created a market-leading position in a large and growing market that is supported by structural tailwinds. Due to the explosion in the number of platforms where brands connect with consumers using video, there is a need for more content as well as the highest quality content, to enable the world’s most valuable brands to cut through the noise.
The business has developed deep, embedded relationships with a large global client base, that has supported a strong track record of historical growth. This has been sustainably underpinned by a focus on culture, coupled with a commercial mindset and well invested artist-focused technology infrastructure.
We look forward to sharing our experience and supporting the ambitious management team with ETC’s continuing journey.
Strategic support through our Growth Toolkit
Over the life of our investment, we will closely support the ETC team with numerous strategic growth initiatives, leveraging our Growth Toolkit and Network:
Strategic Clarity
Business Shape
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International Expansion - Supporting with strategy, network, and personnel for delivering international growth
People & Organisation
Leadership
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Senior Team -
- Successfully supported the hiring of a CFO and Head of People
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Org Structure -
- Supported the establishment and refinement of senior roles for the development of an Operations Board
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Talent & Culture
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People Function - HR system (HiBob) and first employee survey
introduced - Supporting the continued investment in world-class creative and production talent
- HR system (HiBob) and first employee survey
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Recruitment Engine - Headcount increased by 15%
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Academy - Continued work with universities, graduate programmes to bring in senior, internationally renowned senior artist and production talent
Platform for Success
Finance and Operations
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Finance Function - Invested in proprietary workflow platform
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Operating Systems - Support investment in back-office systems and processes
Delivering the Best Outcome
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High-Quality Delivery - Continued investment in technology to provide artists and support functions with best-in-class tools to continue delivering highly creative and technical work
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Maximising Value Through Process - Flexible funding structure to provide capacity to drive growth initiatives, including international expansion