GCP Completes Investment in Leading Social Media Agency Coolr

Growth Capital Partners has successfully closed a minority investment in Coolr, one of the UK’s premier independent social media and influencer agencies. Founded in 2017 by Adam Clyne, Coolr has established itself as a powerhouse in the social media landscape, creating high-impact campaigns for renowned brands like Lidl, Samsung, Deliveroo, and Burger King.

With a team of over 120 professionals based in Farringdon, London, Coolr is celebrated for its creativity and expertise in social media and influencer marketing. Their work has earned them more than 35 industry awards, including five prestigious Agency of the Year titles, underscoring their reputation for excellence.

GCP’s investment in Coolr will empower the agency to expand its service offerings and continue its impressive growth trajectory, with an international expansion plan on the horizon.

Adam Clyne, Coolr’s Founder and CEO said: “I am equally proud of the Coolr team for the incredible work that keeps our clients at the forefront of social media… and I’m hugely grateful to all our clients who have partnered with Coolr over the years and made us what we are today.  We are building an agency that has become recognised in the industry for leading the way in social media, content and influencer marketing – and we’re having a lot of fun doing it.

To realise the ambitions of Coolr, we recognised that we needed a partner to get us to the next stage – and we knew from our first meeting with GCP that they were the right team for us.   They bring a depth of expertise and experience on helping agencies and digital businesses to scale and we are excited to begin this next phase of our journey with them”.

James Handley, Director at GCP, also shared his enthusiasm for the partnership: “GCP is delighted to be backing Coolr team in the next phase of their growth journey.  We have been thoroughly impressed by Adam and the team who have built a best-in-class Social Media and Influencer Agency in such a short space of time and we firmly believe they are just getting started. We have met many companies in the social media space and Coolr are leaps and bounds ahead of the competition. We are thrilled to be partnering with Coolr and looking forward to supporting their continued success”.