A green Vango tent is set up with a dad lounging in a camp chair laughing with his two young daughters and son.

GCP takes minority stake in AMG

GCP is investing alongside the management team, including chief executive Stephen Newlands, commercial and finance director Stephen Craig, and product and development director Glenn Andrews.

AMG’s portfolio includes hiking brands such as Vango, F10 Series, Lichfield and Blacks of Greenock, and the business has been the long-term distribution partner for ski brand Rossignol, Swedish stove brand Trangia and Wayfayrer expedition food.

AMG’s growth plans include developing new products, investing in its brands and expanding geographically.

This is the second deal in a week for GCP, following the investment in recruitment and training group Shorterm Group, and the third investment from its fourth fund.

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