GCP Sales & Marketing Portfolio Afternoon

On Wednesday, 1st October, we were delighted to bring together sales and marketing leaders from across our portfolio for an afternoon of collaboration, insight, and idea sharing.

Hosted by Portfolio Growth Director James Craig and Head of Marketing George Buchanan, the event provided an opportunity for leaders from various sectors to share best practices, discuss growth strategies, and hear from industry experts on sales and marketing excellence.

James Craig commented:
“It was fantastic to see such a talented group of sales and marketing leaders from across our portfolio come together to share ideas and experiences. Collaboration sits at the heart of what we do at GCP, and events like this are a great example of how we help ambitious management teams learn from each other and unlock new opportunities for growth.”

Event Highlights

• State of the Nation: From SEO to GEO – Joe Procter, Open Partners
  Joe opened the afternoon by exploring the transformative impact of AI on marketing and the evolution from SEO to GEO. He emphasised the need for businesses to stay adaptable as AI reshapes how audiences find and engage with brands.
• Mastering Key Account Management: From Ownership to Opportunity – Alan Morton & Thomas Coles, SBR Consulting
  Alan and Thomas examined the difference between account management and development, introducing practical tools such as segmentation, whitespace analysis, and ownership frameworks to help uncover new opportunities within existing clients.
• Sales Breakout: Making Partnerships Work & Mastering Forecasting – Gen Martin, Inspir’em
  The sales breakout explored how to build effective partnerships across their full lifecycle, from identification to management and how to apply frameworks such as MEDDIC to improve forecasting accuracy and consistency.
• Marketing Breakout: AI in Focus – Alistair Hague, Open Partners
  Alistair built on the themes from Joe’s earlier session, sharing practical steps marketing teams can take to respond to AI-driven change and prepare for the evolution of AI-powered search.
• Marketing Breakout: Lead Generation, ROI & What’s Working Now – Nick Synnott, Create Engage
  Nick closed the afternoon with actionable insights and real-world examples to help marketing teams strengthen campaigns, harness AI more effectively, and demonstrate ROI more clearly.

Across every session, discussions were engaging, practical, and forward-looking. Showcasing the ambition and collaboration that define the ambitious businesses we partner with. A huge thank you to our guest speakers for sharing their expertise and enabling insightful discussions throughout the day.

We look forward to bringing together more of the exceptional teams we partner with to share ideas and drive innovation to support growth.