CubeLogic

Market leading software for enterprise risk management

Sector

  • Technology

Region

  • London

Date of investment

  • June 2020

Website

Contributing Sustainable Development Goals

The four years we have spent working with GCP have been highly valued and will be well-remembered as we enter the next stage of CubeLogic’s growth journey. We entered the partnership aiming to find an investor that supported our vision and was as ambitious as we are, and we found that and more with GCP. We have significantly grown our international footprint, our senior leadership, and our product offering, all while maintaining our entrepreneurial spirit and culture.

Lee Campbell

CEO

Background

CubeLogic provides an enterprise-grade SaaS solution that manages complex credit, compliance, liquidity & market risks for customers in the Energy, Commodities, & Financial Services sectors. 

The company’s unique RiskCubed platform leverages Business Intelligence to consolidate complex and fragmented data sources and to provide best-in-class real-time analytics, insight and reporting capabilities to its customers. 

We partnered with founders Lee Campbell, David Priestley and their team through a minority investment in June 2020.

With over 150 people, CubeLogic has operations in the UK, US, Germany, Singapore and India and is growing revenues at over 30% per annum. 

Our investment partnership

CubeLogic leveraged its leading technical software product capability and risk management expertise to demonstrate an impressive track record of international growth since its formation in 2009. At the same time a positive, growth focused people culture was developed throughout the international team.

With a leading market position in credit risk management software for energy and commodities trading organisations and an increasing reputation for market risk and regulatory compliance products, there was a growing client base and presence in the financial services market to build from.

Underlying market drivers of digital transformation, increasing compliance complexity and demand for live data driven decision-making to support with active risk management and trading activities during market volatility, provided a positive backdrop for the next phase of growth.

Delivering the best outcomes

In February 2024, we achieved a successful realisation of our investment partnership through an exit to a new financial investor. GCP was able to deliver impressive returns for investors while supporting CubeLogic through this key stage of its international growth journey.

Strategic support through our Growth Toolkit

Since our investment we have closely supported Lee, David and their team with numerous strategic growth initiatives, leveraging our Growth Toolkit and Network:

Strategic Clarity

Business Shape
  • Strategy
    • Supported strategy prioritisation and definition
    • Assessment of strategic acquisitions
Proposition
  • Service Line Development
    • Opened of new Swansea based development hub

Accelerating Growth

Commercial
  • Strategic Marketing
    • Marketing approach and refinement of product priorities
    • Investing in new CRM and automated marketing tools
  • Sales/GTM
    • Recruitment of US based Chief Revenue Officer and additional sales resources for both EMEA and USA
    • Development of international and FS sub-sector go-to market approaches

People & Organisation

Leadership
  • Senior Team
    • Recruitment of an experienced technology sector Chair
    • Recruitment of COO and subsequent development of delivery KPIs and management processes
    • Creation of an Executive Board and wider leadership team to support management bandwidth and founder succession plans
  • Succession Planning
    • Investment in a new SLT to ensure the support to the long-time succession planning
Talent & Culture
  • People Function
    • Support for employee engagement initiatives, people development strategy and creation of ESG committee
  • L&D
    • Support for employee engagement initiatives, people development strategy and creation of ESG committee

Platform for Success

Finance and Operations
  • Finance Function
    • Recruitment of CFO and subsequent finance function development
  • Data/Automation/AI
    • Investment in a new CRM and finance system enabling more data-driven sales management, forecasting and improved reporting
  • Operating Systems
    • Investment in additional software development and delivery resources across UK, USA, and India
    • Investing in new ERP systems – introduction of implementation partners
    • Investing in new software development collaboration and automation tooling

Delivering the Best Outcome

  • Maximising Value Through Process
    • GCP led banking process to refinance incumbent lender and secure working capital facilities to support growth