Crosstide
Technology Consultancy
Contributing Sustainable Development Goals
Background
Crosstide (formerly 101 Ways) is a high growth specialist technology consultancy that supports its clients in delivering product and technology led transformation programmes. Its services range from strategic advisory and leadership through to product delivery and full-scale transformation of a company’s technology landscape. Clients include M&S, BBC and Hargreaves Lansdown.
The business provides strategic advice and leadership with a focus on building best in class software products and applications that help deliver clients’ growth priorities. Crosstide has strong capabilities in cloud, DevOps, data, web and mobile applications.
Our investment partnership
The high calibre management team at Crosstide have built a business with a reputation for providing specialist technical teams to solve complex client problems whilst simultaneously implementing best practice delivery methods and upskilling clients’ internal teams.
Crosstide have built a strong market standing through their quality service offering in a high growth sector. With well-embedded relationships at senior levels within high quality clients, we are delighted to be partnering with them. Through our previous experience working within the tech consulting sector, we are looking forward to supporting their ambitious growth journey.
Strategic support through our Growth Toolkit
We will closely support the Crosstide team with numerous strategic growth initiatives over the life of our investment, leveraging our Growth Toolkit and Network:
Strategic Clarity
Business Shape
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Strategy - Strategic review to better define the service proposition for mid-large enterprises.
Accelerating Growth
Commercial
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Strategic Marketing - Supporting the business to go through a rebranding process
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Key Account Management - Supporting further investment in the sales team and account management function to enable 101 Ways to continue delivering growth with new and existing customers
People & Organisation
Leadership
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Senior Team - Providing hands-on support to hire a new CEO and CCO.
Talent & Culture
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People Function - Supporting the development of the people functions (HR and recruitment) as the business accelerates its recruitment of permanent consultants
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Recruitment Engine - Growing the team to deliver on significant demand for 101 Ways’ services
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L&D - Support for ongoing training, professional accreditations and skills partnerships
Platform for Success
Finance and Operations
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Finance Function - Supporting the finance function in driving improved reporting and KPI monitoring
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Operating Systems - Support investment in back-office systems and processes (PSA and HR tools)
Delivering the Best Outcome
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High-Quality Delivery - To underpin the deliverability of the deal, GCP provided all the funding for the transaction at completion