Nurtur
Sales and Marketing PropTech platform
Contributing Sustainable Development Goals
Background
Founded in 2015 and headquartered in Derby, Nurtur has become the UK’s foremost sales and marketing PropTech platform. Nurtur has a deep heritage in the property sector and offers a suite of six core products across lead attribution, marketing automation and property-focused data insights to help providers to the home mover market to better serve their end clients.
Our Investment Partnership
Under the leadership of CEO Damon Bullimore and the ambitious management team Nurtur has grown its innovative, deeply integrated SaaS solution, extended its product offering and grown headcount to over 200 people across Derby and Coimbatore, India. Nurtur has developed commercial relationships with the largest estate agency groups in the UK, helping to generate and convert more leads, increase operational efficiency, and deliver tangible ROI on sales and marketing spend.
The partnership between GCP and Nurtur will support the business in building on its market-leading position in the UK, deepening its client relationships and continuing its investment in technology innovation and new products, including its new conversational AI solution.
Strategic Support through our Growth Toolkit
Strategic Clarity
Proposition
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Product Strategy - Supporting the design and implementation of a next-generation conversational AI solution, enhancing customer engagement and efficiency
Accelerating Growth
Commercial
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Strategic Marketing - Supporting the evolution of go-to-market strategies with data-driven, account-based marketing programs
- Partnering with management to consolidate the brand, strengthening market positioning and customer recognition
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Sales/GTM - Enhancing the sales team and equipping them with the tools deliver cross-sell opportunities across the product lines, generating greater value to clients through integrated solutions
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Key Account Management - Developing Key Account Management frameworks and structure to better serve customers
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M&A - Supporting the identification and proactive engagement of strategic acquisition opportunities to accelerate growth and expand capabilities
People & Organisation
Talent & Culture
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L&D - Building out L&D programmes to improve organisational capabilities
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People Function - Investing in the people function to maintain a collaborative and energised culture
Platform for Success
Finance and Operations
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Operating Systems - Supporting the evolution of management information and KPI reporting to better inform decision-making processes