Infinity Works
Cloud transformation consultancy
Contributing Sustainable Development Goals
Background
Our investment partnership began in March 2019 following a minority investment, alongside founders Paul Henshaw, Matt Gaffney, Tom Walton. As a cloud digital transformation consultancy Infinity Works delivers full stack engineering projects and technology solutions across a range of industry sectors, including financial services, retail, leisure and public sector.
We were privileged to be working with a highly experienced, technical management team that had developed a unique delivery model and people culture. Their track record of expanding customer accounts, winning new customers and delivering successful business change and growth initiatives in an agile way led to Infinity Works becoming one of the UK’s leading cloud transformation specialists.
Delivering the best outcome
In February 2021 we achieved a highly successful realisation of the investment partnership through a strategic sale of the business to Accenture. This represented a record return for our investors and a fantastic outcome for all shareholders. It later received industry recognition being announced ‘Deal of the Year’ at the Yorkshire Insider Deal Makers awards.
Throughout our close working relationship, we supported Infinity Work’s strategic objectives, using a range of value drivers from our Growth Toolkit. This enabled billable headcount to increase from 150 to 450, a doubling of turnover and a trebling of profits.
Strategic Clarity
Business Shape
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Strategy - Strategic marketing investment and initiatives to refine and develop service propositions
Proposition
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Service Line Development - Development of strategic partnerships with AWS and Snowflake
Accelerating Growth
Commercial
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Strategic Marketing - Implementation of new CRM and Marketing automation tools
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Sales/GTM - Investment in a proactive business development function
People & Organisation
Leadership
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Senior Team - Recruitment of an industry experienced Chair, Operations Director, Chief Commercial Officer, Head of Talent, Partnerships Manager and Marketing team
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Succession Planning - Development of wider senior leadership team and management structure to enable founder succession plans
Talent & Culture
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People Function - Building an in-house talent recruitment and learning & development function
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L&D - L&D Academy investment, development, and scaling focused on growing and retraining new talent
Platform for Success
Leadership
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Finance Function - Finance Function Development of finance function and KPI reporting and forecasting for enhanced decision making based on data
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Operating Systems - Implementation of new Professional Services Automation tools
Delivering the Best Outcome
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High-Quality Delivery - GCP led senior debt refinancing process
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Exit Preparation - Hands on approach to bespoke exit process focused on strategic trade buyers
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Maximising Value Through Process - The GCP team played a key role in CF advisor selection, development of key value pillars and future growth business plan, and process management to support excellent deal outcome for all