Published July 11, 2023

GCP-backed AMG appoints Rob Birrell as Managing Director

AMG Group, one of the UK’s leading outdoor equipment companies has appointed Rob Birrell as its new Managing Director.

Rob Birrell, who previously served as the group’s Marketing Director, will be stepping into the role as Stephen Newlands assumes the role of Company Chairman. Rob has spent over 20 years with AMG, working and leading across a variety of key business area, including sales, product development, and marketing.

The GCP team have worked extensively with Rob in his previous roles, and as an internal promotion to MD he has the relationships and tools to deliver positive growth for the business. His experience and knowledge of the business will be key in supporting the management team to continue their growth journey.

Commenting on his appointment, Rob Birrell said:

“I’m thrilled to begin this new chapter in my AMG career. I’ve been passionate about our brands and industry for a long time, and look forward to continuing to build our portfolio, leading position, and seeing many of our partners over the summer months in our brand bothy, presenting the 2024 collections.”

Stephen Newlands, incoming Chairman, AMG Group, said:

“We’re delighted to appoint Rob, who has built a wealth of experience across the AMG business, and outdoor industry. I’m sure you will join me in congratulating Rob, and we look forward to seeing the brands and business flourish under his leadership.”

James Blake, Managing Partner, GCP, added:

“Rob and AMG have been on the same journey for some time now, and it is the right time for him to be continuing that journey at the helm of the business. His experience and expertise will be key to the team’s continued success and our partnership’s continued growth. We look forward to working even more closely with Rob to shape the business’ strategy moving forward and deliver on its many opportunities for growth.”